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Souleiado

PR

Present the new Spring/Summer 2015 collection to the Paris-based and regional press

The proposed PR plan

  • organise 3 press briefings (Paris, Montpellier, Marseille) in the brand’s stores inviting the national and regional core target group. CEO and brand stylist present during the briefings.
  • tools created for the event: Save the Date, invitation, lookbook

 

Results

51 journalists present in total

Top media represented including Marie Claire, Grazia, Femme Actuelle, Version Femina, Magazine 360°, Maisons Côté Sud, Côte Magazine, A Nous, Midi Libre, La Provence