Present the new Spring/Summer 2015 collection to the Paris-based and regional press
The proposed PR plan
- organise 3 press briefings (Paris, Montpellier, Marseille) in the brand’s stores inviting the national and regional core target group. CEO and brand stylist present during the briefings.
- tools created for the event: Save the Date, invitation, lookbook
51 journalists present in total
Top media represented including Marie Claire, Grazia, Femme Actuelle, Version Femina, Magazine 360°, Maisons Côté Sud, Côte Magazine, A Nous, Midi Libre, La Provence