PR and event concept and management
La Maison Sève, together with the Institut Lumière (Lumière Institute), created the Bûche Lumière to celebrate the 120th anniversary of the Lumière cinematograph in 2015.
Target: to create an event with the region’s PR and ePR target groups in a convivial and cultural setting
Event organisation: Location, catering, sampling, private guided tour of the Musée Lumière
Creation, copywriting and distribution of press tools: Save the Date, invitation, press release, goody bags, images, etc.
– 6 journalists (including ELLE Rhône-Alpes, Le Progrès)
– 18 bloggers
– SN reached out to 41 000 people
Detailed post-event report :
Press coverage, social mentions etc.