Communication and PR:
To create a visual identity for NAVYA as it launched its promotional video.
Let the media know about the launch of a brand new autonomous vehicle called NAVYA ARMA and spread the word about the French company both in France and abroad.
The communication and PR plan incorporated: Creation of a visual identity using the logo and promotional video. Implementation of a teaser campaign with press conference in Paris where the Navya ARMA autonomous vehicle was unveiled at an exclusive world preview and subsequently featured in the French press.
3 press releases in 4 months
Results: 179 articles in 4 months – advertising equivalence 441K€