Communication and PR:

To create a visual identity for NAVYA as it launched its promotional video.

Let the media know about the launch of a brand new autonomous vehicle called NAVYA ARMA and spread the word about the French company both in France and abroad.

The communication and PR plan incorporated: Creation of a visual identity using the logo and promotional video. Implementation of a teaser campaign with press conference in Paris where the Navya ARMA autonomous vehicle was unveiled at an exclusive world preview and subsequently featured in the French press.


Visual identity

Promotional video

Press kit

3 press releases in 4 months

Follow-up report

Press conference

Results: 179 articles in 4 months – advertising equivalence 441K€