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Fashion and hobbies

Maison Lejaby

We assisted the designer corset-maker in the opening of the first Maison Lejaby boutique in the heart of Lyon, organising events specially created for the occasion, communicating with a target press group, influencer group and the general public.

Actions proposed:

– Press relations:

Producing a press kit for the event

Organising a breakfast meeting for the press at the boutique

– Public, influencer and blogger relations:

Organising the boutique’s official inauguration evening

– Media plan for the regional press

Results:

-17 journalists at the press event (including Le Point, ELLE, Tribune de Lyon etc.)

-116 guests including 15 core target group bloggers at the official opening

-More than 40 print/web/TV/radio articles