Lyon’s Grand Hôtel Dieu
Communication plan: to follow Eiffage’s conversion of the Grand Hôtel Dieu using different types of communication, as the building work progresses.
We have taken the floor on the subject of the Grand Hôtel Dieu by Eiffage several times over the past 5 years.
- Creation of an ambassador’s club
- Press relations strategy
- Heritage days
- Hosting of artistic events
- Laying of the foundation stone
- Lyon City Design 2013
- Erection of construction hoarding with the participation of street artists