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Cuisinart

PR

Although the American leader has been present on the French retail market for more than 10 years, the brand has not featured in the French media at all

Proposed PR plan

  • Introduce the brand and its products to the press: participation in 2 EDS showrooms « RDV21-Esprit Gourmand » Food special and RDV21 multi-brand showroom
  • Create a long-lasting relationship with journalists and bloggers :

– press kit

– 5 themed press releases throughout the year

– detailed progress reports

Results

70 journalists

80 bloggers

155 articles-advertising equivalence: 228K€ / + a potential audience of more than

84 000 000

74 blogposts/ social mentions

SN reaching out to 91 000 people