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Château Mentone

PR and event concept and management

Inauguration of Château Mentone’s Ferme Auberge. Target: national and regional press and celebrities

Proposed action plan:

Project presentation to the estate’s owner Marie-Pierre Caille and architect Jean-Michel Wilmotte.

Event organisation:

Press trip, press conference, guided tour, official inauguration, cocktail party

Creation, copywriting and circulation of press tools:

Save the Date, invitation, press kit, goody bags, images

Results

– Inauguration 18/06

– 15 journalists

– 2 national titles for the press trip

PR coverage

20 articles in print, web, trade or mainstream press (e.g. : ELLE Côte d’Azur, La Revue du Vin de France, Le Moniteur, Le Figaro Magazine, Archistorm)