Organising the VIP marketing launch of YCONE, La confluence by Jean Nouvel.
Target group : potential VI customers + journalists
The PR plan proposed :
- Press conference followed by VIP social event.
- Creating a show apartment with furniture by Jean Nouvel and other well-known designers. The apartment was set up at the heart of the Confluence district, close to the residence itself.
- A special opportunity to meet the architect during dinner and chat informally around the model of the residence, specially created for the occasion.
+ than 40 articles_ 100 guests at the party
Top 10 media featuring articles
IDEAT, M le Magazine du Monde, _Le moniteur, Le parisien, Direct Matin, La tribune, Le Progrès, L’Obs Supplément, Résidences Décoration