• Français

Corporate

Cardinal

PR

Organising the VIP marketing launch of YCONE, La confluence by Jean Nouvel.

Target group : potential VI customers + journalists

The PR plan proposed :

  • Press conference followed by VIP social event.
  • Creating a show apartment with furniture by Jean Nouvel and other well-known designers. The apartment was set up at the heart of the Confluence district, close to the residence itself.
  • A special opportunity to meet the architect during dinner and chat informally around the model of the residence, specially created for the occasion.

Results

+ than 40 articles_ 100 guests at the party

Top 10 media featuring articles

IDEAT, M le Magazine du Monde, _Le moniteur, Le parisien, Direct Matin, La tribune, Le Progrès, L’Obs Supplément, Résidences Décoration